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  • Courtney Swanson

What is Marketing Strategy?

Updated: Aug 31, 2023

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers. At Brand It, our group of marketing experts has an acute ability to listen to and understand the key initiatives of our clients. In a collaborative effort, we work hard to assure that the marketing strategy we put together is both effective, creative, and sustainable for the future of your brand.

marketing strategy blog

With a marketing strategy, you can define how your company positions itself in the marketplace, the types of products you produce, the strategic partners you make, and the type of advertising and promotion you undertake. Having a marketing plan is essential to the success of any business. Read on to learn how to create a successful marketing strategy for your company.

What is included in a marketing strategy?

A marketing strategy determines the general direction – but not the specific details – for a variety of marketing-related activities. Ideally, your marketing strategy should help you define the following for your company:

  • Target audience

  • Value proposition

  • Product mix

  • Brand messaging

  • Promotional initiatives

  • Content marketing

Why is having a marketing strategy important?

Creating – and following – a marketing strategy is essential to setting the direction not just for your marketing-related activities but also for your entire business. Your marketing strategy helps you stay in sync with your customer base, develop the right products for them and determine how you communicate information about those products. 

Without a defined strategy you won't know who your customers are, you won't develop the right products, and you'll waste money promoting them.

Brand It Consulting Group marketing strategy

Key takeaways

  • Marketing is more than just advertising and promotion – it is all about connecting with the customer.

  • A marketing strategy sets the direction for all your product and marketing-related activities.

  • Having a marketing strategy helps keep all your activities on track.

  • Developing a marketing strategy involves setting goals, researching the market, developing product plans, defining your marketing initiatives and sustaining these efforts

Here's what we recommend...

As you can see, we truly believe that a dynamic marketing strategy is important to the success of your business. We've staked our names on the promise that good marketing can change the trajectory of your growth. We recommend scheduling a complimentary consultation with our team of experts. We'll help you assess your current strengths and weaknesses, and where we can step in and turn on a game changing marketing strategy.

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