Creating a unified brand for manufacturing
Evans Cabinet and Doors
Developing strategic brand messaging and 360-degree marketing for a custom cabinet door maker so they can grow into their positioning.
PROJECT OVERVIEW
For thirty years, Evans Cabinet and Door has offered exceptional craftsmanship throughout Central Texas - where every cabinet door is meticulously tailored to their customer's precise requirements.
Wanting to grow the awareness of their customized offerings, Evans reached out to Brand It Consulting Group.
THE PROBLEM
While Evans had the expertise and capabilities to build the finest cabinets and doors this side of the Mississippi, they weren't getting the online traction they deserved. An outdated website, lack of focus, and wrong messaging kept the team from attracting the clients that would grow the business. They knew cabinets but were unsure how to make an impact in today's crowded market.
THE SOLUTION
Step One
Evaluation
We began with a deep dive into the existing brand, their target audience, competitors, the cabinetry idustry, business structure, and their goals.
Step Two
Brand Identity, Message, and Design
We then developed brand identity, message, and design to attract and convert the right potential clients.
Step Three
Website Strategy & Design
Next, we designed and developed a new website to showcase their expertise and drive inbound leads. An extenstive SEO strategy was included. Additionally, we designed new printed marketing materials to help their sales teams convert new leads.
Step Four
Content Strategy
Once the website was launched, we developed a robust content strategy to position Evans Cabinet and Door as industry experts. This included blog posts, social media content, and email newsletters.
Step Five
Upcoming
As an ongoing client, we continue to manage all aspects of Evan's brand and marketing efforts.
PROJECT DELIVERABLES
Brand Identity
Brand Messaging
Brand Design
Website Design and Management
Content Strategy and Implementation
Marketing Collateral
Print Design
Lead Generation and Automation
THE OUTCOME
Our holistic Marketing 360° experience, guided by data-driven insights and impactful creative solutions, ensured the seamless delivery of tailored messaging at every touchpoint along the customer journey. As a result, we achieved increased sales growth as well as enhanced brand awareness and increased long-term brand loyalty.