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Our New Year Planning

A Marketing Strategy You Too Can Apply

A Marketing Strategy You Too Can Apply

As we usher in a new year, businesses are presented with a valuable opportunity to reflect on past achievements, learn from challenges, and strategically plan for the future. At Brand It Consulting Group, we understand the importance of meticulous planning and have developed a high-level process for New Year planning that serves as a powerful marketing strategy. In this blog, we'll delve into the key components of our process and how you can apply them to elevate your marketing efforts.

Initial Assessment and Reflection

The first step in our New Year planning process is reflection. We take the time to analyze the successes and challenges of the previous year. We identify what worked well and what areas need improvement. A key component of our planning process is the SWOT analysis – an in-depth examination of your organization's Strengths, Weaknesses, Opportunities, and Threats. This analysis helps identify internal strengths to leverage, weaknesses to address, opportunities to capitalize on, and potential threats to mitigate. This reflective analysis provides valuable insights that lay the foundation for crafting tailored strategies aligning with our client's objectives. If nothing else, this step is totally achievable for you and your team to do on your own!

Goal Setting and Objective Alignment

With insights gathered from the assessment phase, it's time to set clear and achievable goals for the upcoming year. These goals should align with your overall business objectives and be specific, measurable, attainable, relevant, and time-bound (SMART). Establishing these goals will give your team a clear direction and purpose. With us on your team, we can help you set these goals confidently and clearly. 

Goal setting can be highly effective (hello manifestation!) but also incredibly overwhelming. It’s best to break your business down into categories and set SMART goals in each category. The categories we implement with our clients are revenue, operations, financial management, internal organization, and culture. Separating your business into these categories for planning, goal setting, and tracking progress is advantageous. It allows you to pour into each area of your business instead of putting all your chips on red. 

Conduct Market Research 

In-depth market research is a crucial component of our planning process. Stay abreast of industry trends, analyze competitor strategies, and understand your target audience. This knowledge will empower you to make informed decisions and stay ahead in a dynamic market environment. This is one of our strong suits at Brand It Consulting Group. We know you know more about your competitors and business verticals than we do. But we also know it’s hard to take the time out of your busy day to dig deep into metrics and trends to get a leg up. That’s where we come in! With our industry experience and unique research abilities, we can take small nuggets of ideas and information and turn them into robust research reports that serve as a guiding light for a clever marketing strategy. 

Strategic Planning and Implementation

With goals in place and a solid market understanding, it's time to craft a comprehensive marketing plan. This plan should outline your strategies for product/service promotion, brand visibility, customer engagement, and lead generation. To create a well-rounded approach, leverage various marketing channels such as digital marketing, social media, content creation, and traditional advertising. 

The goal should be to deliver and engage your new year strategy plan in January. For us, this is where things get fun. It’s a time for fresh ideas, updated photos and graphics, new content themes, reimagined campaigns, etc. If you’re a creative thinker, you might want to build this new strategy yourself… we love that! We’ll be there as a sounding board to help you critically think through all of your ideas and then, of course, put them into play! 

Continuous Monitoring and Adaptation

It should go without saying that consistent monitoring and tweaking are vital in marketing strategy. Every category of digital marketing moves fast and changes often. We’ve found that the best social content plans follow that same cadence. That’s why we offer monthly marketing services. We know that carving out time daily to cultivate and monitor marketing efforts in your busy workday is hard to prioritize. But for us, it’s our job and our specialty. We keep tabs on every message, every post, every ad, and every channel that promotes your business. When we see one tactic showing signs of a potential flatline, we huddle and provide you with a fresh new campaign to keep your audience engaged and interested in your brand. 

Our new year planning process is a holistic approach designed to empower businesses with the tools and strategies needed to navigate the challenges and opportunities of the upcoming year. By combining reflection, goal-setting, strategic planning, and continuous adaptation, we position our clients for sustained growth and success. If you're ready to take your business to new heights in the coming year, partner with us for a customized planning experience tailored to your unique needs.

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